MARTIN VAN DEURSEN — DESIGN & CONSULTANCYDEALT: —

We don't have a style.We have a standard.

Every visit, this site deals you one of seven design worlds — typography, colour, motion, even the cursor. Scroll to walk all of them. The work changes register; the standard doesn't.

DESIGNDEVELOPMENTRESEARCHNL — AMSTERDAM
THE WALK BEGINS ↓

THE EVIDENCE ROOM / PUBLIC WORK

Range gets attention.
Judgment earns trust.

The worlds below this prove range. These prove it shipped. Public, inspectable work — no invented clients, no borrowed logos. Client-approved case records will join them only when the evidence can be shown honestly.

01 / PUBLIC

Independent design portfolio

MVD.TV

The problem
Turn a broad body of visual and interactive work into an interface with its own point of view.
My role
Concept, art direction, interaction design, and development.
What exists
A live broadcast-style portfolio where projects become channels rather than thumbnails.
View the live portfolio
02 / PUBLIC

Independent AI-alignment research

The Witness Protocol

The problem
Make questions of transparency, corrigibility, and human oversight legible beyond a research paper.
My role
Research, system framing, communication design, and implementation.
What exists
A public protocol and digital research surface built for inspection, not mystique.
Inspect the protocol
03 / PUBLIC

Portfolio system and engineering proof

The House of Every Style

The problem
Demonstrate visual range without fragmenting the experience or abandoning performance discipline.
My role
Product strategy, design systems, motion direction, and Next.js engineering.
What exists
Six permanent worlds plus a monthly guest register, one shared spine, progressive enhancement, and a public build dossier.
Read the build dossier

WHERE THE PRACTICE ENTERS

01

Find the register

The question worth answering, the audience it must convince, and the visual language the problem actually deserves.

02

Make it real

Identity, interface, interaction, motion — and a working build strong enough to test the premise rather than describe it.

03

Ship it honestly

A production surface with budgets enforced, accessibility respected, and every claim on it true.

THE WALK / SEVEN REGISTERS · ONE STANDARD

One brief.
Every register.

Below, a single brief — Make it impossible to ignore. — travels through seven fully committed design worlds. Each changes the typography, palette, motion language, cursor, and interaction signature. The words never change. The standard never changes. That is the whole argument, and this is the evidence.

  1. 01 / W·01SWISSThe origin, on the grid
  2. 02 / W·02MAISONThe services, in Bodoni
  3. 03 / W·03BRUTThe work, no decoration
  4. 04 / W·04TERMINALThe machine room, queryable
  5. 05 / W·05TOYPhysics with manners
  6. 06 / G·01Y2KGuest register — this month only
  7. 07 / W·06NOIRThe ask, under a flashlight
W·01 / SWISS INTERNATIONAL — THE ORIGIN, STATED PLAINLY

The one-oh-one.

The person

Martin van Deursen. Twenty years in enterprise systems, then the pivot: AI-native designer-developer and independent researcher. One person, three modes, no random routes.

The claim

Most studios sell a style. This one sells a standard — the fundamentals of every discipline, mastered from first principles, applied to whatever register your problem deserves. The page you are scrolling is the proof: seven worlds, one spine, no seams left unfinished.

The name

the 1·0·1 — the introductory course in everything. Design 101. Engineering 101. Asking-better-questions 101.

THE SPECIMEN — BRIEF №001 · APPEARANCE 1/7
BRIEF №001W·01 / SWISS
“Make it impossible to ignore.”
CLIENT — ANYONE WITH A HARD PROBLEM
SCOPE — IDENTITY / WEB / MOTION
STYLE — UNDECIDED, DELIBERATELY
STANDARD — ABSOLUTE
PRACTICE 01/03

Build the structure

Development. Interfaces, prototypes, tools and systems that turn a promising idea into something real enough to test — TypeScript-first, motion-literate, production-honest.

KEEP SCROLLING — THE PAGE IS WALKING SIDEWAYS →
PRACTICE 02/03

Give it character

Design. Identity, interaction, motion and visual systems that make the underlying idea legible and memorable — in whichever of these registers (or the one you bring) it needs.

STILL SIDEWAYS →
PRACTICE 03/03

Interrogate the premise

Research. Independent inquiry into AI alignment, evidence and the assumptions hidden inside systems. The practice that keeps the other two honest.

AND… RELEASED. DOWNWARD ↓
W·02 / LA MAISON — THE SERVICES, CONDUCTED QUIETLY

Range is the luxury.
Discipline is the proof.

Whatever world you are standing in, the offer never moves: three practices, plainly stated, reachable in one gesture. The calmest thing on the page is the deal itself.

SERVICE — I

Design

Identity, interaction, motion, art direction. The claim of this entire site, made contractual: any register, executed to the standard you are currently scrolling through.

SERVICE — II

Development

The engineering that lets seven design systems share one page without breaking a performance budget. Next.js, physics, motion systems — the how of this site, sold as a practice.

SERVICE — III

Research

Independent inquiry — AI alignment, evidence, the assumptions inside systems. The reason the work holds up under interrogation.

ProjectDefined scope, defined end.
RetainerA standing seat at your table.
AdvisoryThe hard questions, on call.
TermsPriced in conversation, not on a page.
THE SPECIMEN — APPEARANCE 2/7 · SAME WORDS
BRIEF №001W·02 / MAISON
“Make it impossible to ignore.”
Client — anyone with a hard problem
Scope — identity · web · motion
Style — undecided, deliberately
Standard — absolute
W·03 / BRUTALIST — THE WORK, NO DECORATION

Where the
worlds live.

CASE DOSSIERS — ON REQUEST, IN CONVERSATION
THE SPECIMEN — APPEARANCE 3/7 · SAME WORDS
BRIEF №001W·03 / BRUT
“MAKE IT IMPOSSIBLE TO IGNORE.”
CLIENT: ANYONE W/ A HARD PROBLEM
SCOPE: IDENTITY+WEB+MOTION
STYLE: UNDECIDED. DELIBERATELY.
STANDARD: ABSOLUTE
W·04 / TERMINAL — THE MACHINE ROOM. IT TALKS BACK.

ask the site how it works

visitor@the1o1 — /house-of-every-style — zsh
the1o1 shell — this terminal is real. try a command.
──────────────────────────────────────────────
$ help
  whoami     the person behind the worlds
  services   what the consultancy does
  stack      how this page holds seven design systems
  worlds     list the registers on this scroll
  brief      print specimen brief_001.yaml
  contact    open a channel
  redeal     re-deal the hero world
  clear      wipe the buffer
KEYBOARD AND TOUCH READY. THE REST OF THE SITE WORKS WITHOUT JAVASCRIPT — THIS TOY DOESN'T.
THE SPECIMEN — APPEARANCE 4/7 · SAME WORDS
BRIEF №001W·04 / TERMINAL
“Make it impossible to ignore.”
client: anyone_with_a_hard_problem
scope: [identity, web, motion]
style: undecided # deliberately
standard: absolute
W·05 / THE TOY BOX — PROOF THROUGH PLAY

Grab. Flick.
Remember.

Serious engineering, wearing its lightest outfit. These have real rigid-body physics — drag one. Every register carries exactly one signature moment; this world's is the one people screenshot.

Drag with a pointer. With a keyboard, focus a chip and use the arrow keys or Space to toss it.

Your walk so far

01020304050607

Worlds seen: 0/7 — keep walking.

THE SPECIMEN — APPEARANCE 5/7 · SAME WORDS
BRIEF №001W·05 / TOY
“Make it impossible to ignore!”
Client: anyone with a hard problem
Scope: identity + web + motion
Style: undecided (on purpose!)
Standard: absolute. always.
G·01 / WORLD OF THE MONTH — JULY 2026 EDITION: Y2K CHROME

The future,
as remembered.

The house adds a chair every month. A guest register joins The Walk and the deal — fully committed, budget-gated, gone when its month ends. This one is July's: liquid metal, capsule interfaces, and exactly one lens flare — earned ironically.

PROGRAM // 01

A new world, monthly

Registers here are coordinated by a shared registry — identity, walk position, tokens, cursor, wipe personality — then authored by hand. A guest arrives as one pull request. Next month: a different chair at the same table.

REGISTER // 02

Chrome, sincerely

Michroma set wide, silver gradients doing the work brushed aluminium used to, a cursor of actual liquid metal, and a blob that follows you around like it's 1999 and the future still gleams.

COMMISSION // 03

Your register, next

This is also the offer: bring a brand, get a world. If your problem deserves its own design language, that's a conversation open the channel ↘.

THE SPECIMEN — APPEARANCE 6/7 · SAME WORDS
BRIEF №001G·01 / Y2K
“Make it impossible to ignore.”
CLIENT — ANYONE WITH A HARD PROBLEM
SCOPE — IDENTITY · WEB · MOTION
STYLE — THIS MONTH: CHROME
STANDARD — ABSOLUTE, AS ALWAYS
W·06 / NOIR — FINAL REEL. THE ASK.

Bring the
hard problem

Those are usually the interesting ones. You have seen seven answers to one brief — the next brief should be yours.

START A PROJECT ↓
THE SPECIMEN — FINAL APPEARANCE · 7/7
BRIEF №001W·06 / NOIR
“Make it impossible to ignore.”
CLIENT — ANYONE WITH A HARD PROBLEM
SCOPE — IDENTITY · WEB · MOTION
STYLE — SEVEN ANSWERS, ONE QUESTION
STANDARD — YOU JUST SCROLLED THROUGH IT