Every visit, this site deals you one of seven design worlds — typography, colour, motion, even the cursor. Scroll to walk all of them. The work changes register; the standard doesn't.
The worlds below this prove range. These prove it shipped. Public, inspectable work — no invented clients, no borrowed logos. Client-approved case records will join them only when the evidence can be shown honestly.
01 / PUBLIC
Independent design portfolio
MVD.TV
The problem
Turn a broad body of visual and interactive work into an interface with its own point of view.
My role
Concept, art direction, interaction design, and development.
What exists
A live broadcast-style portfolio where projects become channels rather than thumbnails.
Below, a single brief — “Make it impossible to ignore.” — travels through seven fully committed design worlds. Each changes the typography, palette, motion language, cursor, and interaction signature. The words never change. The standard never changes. That is the whole argument, and this is the evidence.
W·01 / SWISS INTERNATIONAL — THE ORIGIN, STATED PLAINLY
The one-oh-one.
The person
Martin van Deursen. Twenty years in enterprise systems, then the pivot: AI-native designer-developer and independent researcher. One person, three modes, no random routes.
The claim
Most studios sell a style. This one sells a standard — the fundamentals of every discipline, mastered from first principles, applied to whatever register your problem deserves. The page you are scrolling is the proof: seven worlds, one spine, no seams left unfinished.
The name
the 1·0·1 — the introductory course in everything. Design 101. Engineering 101. Asking-better-questions 101.
THE SPECIMEN — BRIEF №001 · APPEARANCE 1/7
BRIEF №001W·01 / SWISS
“Make it impossible to ignore.”
CLIENT — ANYONE WITH A HARD PROBLEM SCOPE — IDENTITY / WEB / MOTION STYLE — UNDECIDED, DELIBERATELY STANDARD — ABSOLUTE
PRACTICE 01/03
Build the structure
Development. Interfaces, prototypes, tools and systems that turn a promising idea into something real enough to test — TypeScript-first, motion-literate, production-honest.
KEEP SCROLLING — THE PAGE IS WALKING SIDEWAYS →
PRACTICE 02/03
Give it character
Design. Identity, interaction, motion and visual systems that make the underlying idea legible and memorable — in whichever of these registers (or the one you bring) it needs.
STILL SIDEWAYS →
PRACTICE 03/03
Interrogate the premise
Research. Independent inquiry into AI alignment, evidence and the assumptions hidden inside systems. The practice that keeps the other two honest.
AND… RELEASED. DOWNWARD ↓
THE WALK — GATE 02/07
Chapitre deux — La Maison
W·02 / LA MAISON — THE SERVICES, CONDUCTED QUIETLY
Range is the luxury. Discipline is the proof.
Whatever world you are standing in, the offer never moves: three practices, plainly stated, reachable in one gesture. The calmest thing on the page is the deal itself.
SERVICE — I
Design
Identity, interaction, motion, art direction. The claim of this entire site, made contractual: any register, executed to the standard you are currently scrolling through.
SERVICE — II
Development
The engineering that lets seven design systems share one page without breaking a performance budget. Next.js, physics, motion systems — the how of this site, sold as a practice.
SERVICE — III
Research
Independent inquiry — AI alignment, evidence, the assumptions inside systems. The reason the work holds up under interrogation.
ProjectDefined scope, defined end.
RetainerA standing seat at your table.
AdvisoryThe hard questions, on call.
TermsPriced in conversation, not on a page.
THE SPECIMEN — APPEARANCE 2/7 · SAME WORDS
BRIEF №001W·02 / MAISON
“Make it impossible to ignore.”
Client — anyone with a hard problem Scope — identity · web · motion Style — undecided, deliberately Standard — absolute
NEXT: THE WORK. NO DECORATION.
W·03 / BRUTALIST — THE WORK, NO DECORATION
Where the worlds live.
EVERY STYLE IMAGINABLE — MADE HIGH-END — EVERY STYLE IMAGINABLE — MADE HIGH-END — EVERY STYLE IMAGINABLE — MADE HIGH-END — EVERY STYLE IMAGINABLE — MADE HIGH-END —
CLIENT: ANYONE W/ A HARD PROBLEM SCOPE: IDENTITY+WEB+MOTION STYLE: UNDECIDED. DELIBERATELY. STANDARD: ABSOLUTE
THE WALK — GATE 04/07
$ loading world_04: terminal — the machine room
MOUNTING /house-of-every-style … SCROLL TO COMPLETE
W·04 / TERMINAL — THE MACHINE ROOM. IT TALKS BACK.
ask the site how it works
visitor@the1o1 — /house-of-every-style — zsh
the1o1 shell — this terminal is real. try a command.──────────────────────────────────────────────$helpwhoami the person behind the worlds
services what the consultancy does
stack how this page holds seven design systems
worlds list the registers on this scroll
brief print specimen brief_001.yaml
contact open a channel
redeal re-deal the hero world
clear wipe the buffer
KEYBOARD AND TOUCH READY. THE REST OF THE SITE WORKS WITHOUT JAVASCRIPT — THIS TOY DOESN'T.
Serious engineering, wearing its lightest outfit. These have real rigid-body physics — drag one. Every register carries exactly one signature moment; this world's is the one people screenshot.
Drag with a pointer. With a keyboard, focus a chip and use the arrow keys or Space to toss it.
Your walk so far
01020304050607
Worlds seen: 0/7 — keep walking.
THE SPECIMEN — APPEARANCE 5/7 · SAME WORDS
BRIEF №001W·05 / TOY
“Make it impossible to ignore!”
Client: anyone with a hard problem Scope: identity + web + motion Style: undecided (on purpose!) Standard: absolute. always.
THE WALK — GUEST GATE · WORLD OF THE MONTH
NOW LOADING → WORLD_07 Y2K CHROME
G·01 / WORLD OF THE MONTH — JULY 2026 EDITION: Y2K CHROME
The future, as remembered.
The house adds a chair every month. A guest register joins The Walk and the deal — fully committed, budget-gated, gone when its month ends. This one is July's: liquid metal, capsule interfaces, and exactly one lens flare — earned ironically.
PROGRAM // 01
A new world, monthly
Registers here are coordinated by a shared registry — identity, walk position, tokens, cursor, wipe personality — then authored by hand. A guest arrives as one pull request. Next month: a different chair at the same table.
REGISTER // 02
Chrome, sincerely
Michroma set wide, silver gradients doing the work brushed aluminium used to, a cursor of actual liquid metal, and a blob that follows you around like it's 1999 and the future still gleams.
COMMISSION // 03
Your register, next
This is also the offer: bring a brand, get a world. If your problem deserves its own design language, that's a conversation — open the channel ↘.
THE SPECIMEN — APPEARANCE 6/7 · SAME WORDS
BRIEF №001G·01 / Y2K
“Make it impossible to ignore.”
CLIENT — ANYONE WITH A HARD PROBLEM SCOPE — IDENTITY · WEB · MOTION STYLE — THIS MONTH: CHROME STANDARD — ABSOLUTE, AS ALWAYS
THE WALK — GATE 07/07 · LIGHTS DOWN
— the final reel —
W·06 / NOIR — FINAL REEL. THE ASK.
Bring the hard problem
Those are usually the interesting ones. You have seen seven answers to one brief — the next brief should be yours.